Supermarkets helping hospitality

Sometimes you come across things that you wish you could have invented yourself. Advertising for the hospitality industry bridges the gap between advertisers and (ailing) hospitality industry. Starting this week, the business community will have the opportunity to advertise at various cafes and restaurants at so-called A-locations. Successful organizations and the loss-making hospitality industry can help each other in this way. Many organizations are eager to advertise at prime locations. The 'Advertising for Horeca' initiative connects the stationary - but clearly visible - cafes and restaurants with companies that run better and benefit from visibility. The initiative offers a creative and temporary contribution to get through the crisis.

Win win situation

Organizations that advertise via 'Advertising for Horeca' not only have the option to advertise at A locations, they mainly support the ailing catering industry with the campaign. A win-win situation. Roby Hormis of creative agency Tosti Creative, the initiators behind the campaign, explains: “As a creative agency we do advertising work, but we also have two catering businesses. This puts us on the side where things are going well and at the same time on the side where the blows fall. With the initiative we try to help each other in a way that benefits everyone. Participating parties Dirk van den Broek is the first advertiser to join this promotion. The supermarket chain will support the catering businesses at least until the opening of the terraces. "We think this is an extremely sympathetic initiative that we are happy to participate in," says Marcel Huizing, director Dirk van den Broek. “We sympathize very much with this industry and hope that the catering businesses can open again soon. And that the Netherlands can fully enjoy - and order - in the spring sun again.” So far, nine cases have joined the campaign. Participating establishments are Bartack, BarBaarsch, House of Someone Else, Restaurant Mothers, Moak Pancakes, Bar Spek, and Bar Do. Interested catering businesses can still join the initiative by contacting Tosti Creative.