Simavi & EARTH Water '100% Sexfree Water'

Donation: 50.000

Simavi and EARTH Water announce '100% Sex-Free Water' to draw attention to women in the water crisis.

Amsterdam - Development organization Simavi and social enterprise EARTH Water are joining forces with the sale of '100% Sex-Free Water' in 2024. With this limited edition beverage carton, the organizations draw attention to the uncomfortable truth that millions of women and girls are experiencing sexual violence due to the dire water crisis.

Sabine Brusse, Simavi: 'We find it unacceptable that women are confronted with sexual violence while fetching water. In countries such as Bangladesh and Kenya, women are sometimes even forced to use their bodies to get water for their families.

'100% Sex-Free Water' will be available in the spring of 2024 for consumers at festivals, for EARTH Water customers, and will be visible throughout the Netherlands. To kick off the collaboration, EARTH Water presented a check for 50,000 euros to Simavi during Water & Wine at Amsterdam Dance Event. The campaign is part of Simavi's work in which gender-based violence in relation to water and unsafe toilets is brought to the attention. With EARTH Water, we are working on raising awareness about the consequences - and the water solutions - of the water crisis from the perspective of women and girls.'